How to Get More Client Reviews for Your Business

Client reviews are more than just online comments—they’re the social proof that can set your appointment-based business apart. Whether you're a salon, fitness studio, or accounting firm, positive reviews strengthen your reputation, boost your visibility, and draw in new clients. Here’s how to more efficiently and effectively request client feedback, so you can get more people to say great things about your business.

Why client reviews matter

When potential clients search for services, reviews often make the difference between booking with you or a competitor. Reviews are a modern form of word-of-mouth marketing, building client trust and giving them insight into what to expect. They help to:

• Enhance discoverability: Reviews improve your search engine rankings, making it easier for potential clients to find your business.

• Influence decisions: When someone is choosing between you and a competitor, positive reviews can tip the scales in your favor.

• Showcase credibility: A strong review profile reassures clients they’re making the right choice.

By prioritizing reviews, you’re setting your business up for long-term growth.

9 strategies to get client reviews that boost visibility and build trust

1. Time your request perfectly

Timing is everything. Ask for a review when the experience is fresh in your client’s mind— right after their appointment or in a follow-up message within 24 hours. Use channels like text or email for convenience, or make the ask in person before they leave. Here’s a review request example to get you started:

“Hi [Client’s Name]! We loved having you in for [Service]. If you enjoyed your experience, we’d be so grateful if you left us a review. It helps us improve and reach more amazing clients like you. Thank you!”

2. Personalize every review request

Skip the generic approach. Use your client’s name and reference the service they received. This small touch can go a long way in making clients feel valued, and keep you from sounding like a robot, increasing the likelihood of a response.

3. Make it effortless

Provide direct links to your review pages on Google, Yelp, or other platforms. Add these links to your email signature, website, or follow-up messages, or display a QR code at your physical location. The fewer steps required, the more likely clients are to leave a review.

4. Explain why reviews matter

Clients may not know how impactful their feedback is for your business. Add a quick note in your request to share how reviews help you improve and grow.

5. Incentivize thoughtfully (and legally)

Incentives can be a great way to get client reviews, but be careful—some platforms, like Google, prohibit incentivized reviews. If your review platform permits incentives, consider offering small perks like discounts on future services or entries into giveaways. Always ensure your approach complies with platform guidelines to avoid issues.

6. Show gratitude by responding

Every review—positive or constructive—deserves a response. A simple “Thank you!” or a professional reply to feedback demonstrates that you value your clients’ opinions and are committed to improving.

7. Tap into seasonal opportunities

High-traffic periods like the holidays are the perfect opportunity to get client reviews. Include a festive message in your communications to encourage feedback during these busy times and maximize your review collection.

8. End with a call to action

Close every review request with a clear next step. Whether it’s a verbal ask, an email, or a social media post, a strong call to action like “Leave a review here!” can make all the difference in boosting your review count.

9. Automate review collection with scheduling software

Consistency is key, and automation makes it easy. With Acuity Scheduling, you can set up automated follow-up emails that are sent after each appointment to prompt clients to leave a review. By linking directly to your review platforms, you simplify the process for everyone—no extra work required.

Collect reviews easily with Acuity Scheduling today

Collecting reviews doesn’t have to be a hassle. With Acuity Scheduling, you can automate appointment follow-up messages and customize them to request impactful feedback, integrating review requests seamlessly into your workflow.

Ready to see how Acuity can help you grow?

Start your free trial today and turn client feedback into business growth.